Using Google AdWords for Your Chiropractic Site

Google AdWords can be a powerful, effective tool for getting people to your website...or it can be a huge waste of money. The difference is in how you configure AdWords for your site.

Here are a few tips for getting the most out of AdWords:

Limit Your Region! AdWords allows you to target your ads to a specific geographical region. If your practice is in Chicago, you don't need your ad to appear in Arizona. Many chiropractors don't know how to regionally target their ads and end up wasting tons of money.

Laser Focus your Keywords! Another common problem we see is chiropractors using keywords like accident. Generic keywords are going to get you a lot more impressions, but not targeted clicks. Instead, target more specific phrases, like "auto accident".

Quotation Marks are Your Friend! Google will